Strategy Webinar: Utilizing Your Strategic Plan to Hit the Marketing Bullseye


All too often, organizations fall into the trap of “we need more marketing” without fully understanding what specific marketing tactics and objectives must be employed in order to achieve their goals.  All marketing approaches are not created equal, so developing awareness and alignment with an organization’s strategic plan and objectives is key to developing an actionable and effective marketing strategy that will help drive consumer demand and growth.  Join us as we review the key elements of the strategic plan that will inform and direct effective strategic marketing efforts.


10:30 am – 11:30 am 


In this program, we will

  • Develop an understanding of how a strategic plan can be leveraged to best set and maintain the marketing strategy which, in turn, can dictate an effective tactical marketing plan.
  • Gain insight on how to utilize a strategic plan to develop a targeted and effective marketing plan.
  • Learn the key elements of a strategic marketing plan, as well as how to develop a tactical plan based on those strategies.


Who Should Attend?

  • C-Suite Executives
  • Board Members
  • Marketing/Outreach Coordinators
  • Physician Liaisons
  • Strategists
  • Business Development Representatives