All too often, organizations fall into the trap of “we need more marketing” without fully understanding what specific marketing tactics and objectives must be employed in order to achieve their goals.  All marketing approaches are not created equal, so developing awareness and alignment with an organization’s strategic plan and objectives is key to developing an actionable and effective marketing strategy that will help drive consumer demand and growth.  Join us as we review the key elements of the strategic plan that will inform and direct effective strategic marketing efforts.