Diane DiCarlo

Director, Strategic Marketing

Ovation Healthcare

Diane is a creative and strategic thinker with over 20 years of marketing experience.  She has worked with several healthcare and managed care organizations to develop robust marketing strategies generating multi-audience, multi-channel tactical plans aimed at increasing brand awareness and driving increased volumes helping organizations meet their strategic aims. Diane has diverse experience across strategic marketing, execution, branding, market segmentation, lead generation, public relations, and other types of marketing and outreach.

Diane brings a thoughtful approach to marketing and looks for innovative ways for organizations to educate and draw communities to their service offerings. She is focused on helping clients drive their organizational mission and vision through the creation of marketing programs and thought leadership to promote the exceptional care provided locally. Her experience in developing marketing strategies and executing marketing and communication plans in the unpredictable healthcare environment allows her to equip clients with unique and innovative perspectives on strategic marketing initiatives that bring organizations’ strategic plans to life.

Areas of Expertise

  • Strategic Marketing
  • Integrated Marketing
  • Planning & Execution
  • Digital Marketing Strategy
  • Traditional Marketing
  • Brand Management
  • Marketing Research
  • Customer Experience

Previous Experience

  • Customer Development Advisor
    Sentara Healthcare
  • Marketing Communications Supervisor


  • Master of Business Administration
    University of California, Davis, Graduate School of Management, Davis, CA
  • Bachelor of Arts
    University of Virginia, Charlottesville, VA

Professional Affiliations

  • American Marketing Associatios