Healthcare has long been plagued by its confusing, inefficient, and dissatisfactory approach to engaging with patients across the care journey. With the emergence of new technologies and the evolving expectations of consumers, progressive organizations are now embracing solutions that prioritize accessibility through patient-centered digital experiences. It’s crucial for healthcare entities to explore how they can leverage technological advancements to better connect with today’s consumer, an area that has historically been underutilized in healthcare.

This course will explore:

• The essence of digital transformation and the driving forces behind it
• The significance of a digital front door and its potential manifestations
• An overview of prevailing trends and best practices
• Common stumbling blocks in digital transformation and strategies for sidestepping them