Ginnie Berg

Director, Strategy

Ovation Healthcare

Ginnie is a thoughtful, forward‑thinking strategy leader dedicated to helping independent and community hospitals navigate an increasingly complex healthcare landscape. She brings a discerning perspective and consistently uncovers innovative pathways for organizations to remain resilient, relevant, and mission‑driven amid constant change.

With a strong foundation in data analytics and market intelligence, Ginnie equips clients with a clear understanding of their operating environment and translates insight into actionable, sustainable strategies. Her background spans healthcare finance, enterprise‑level strategic planning, and medical staff development, enabling her to deliver focused, data‑driven guidance that strengthens organizational performance and advances the delivery of care through innovation and collaborative thinking.

Areas of Expertise

  • Strategic Planning
  • Market Analysis
  • Service Line Planning
  • Medical Staff Planning
  • Network Development
  • Project Management
  • Data Analysis

Education

  • Masters in Business Administration, Healthcare Specialization
    Baylor University
  • Bachelor of Arts, Medical Humanities
    Baylor University

Certifications

  • Certified Healthcare Finance Professional
  • Lean Six Sigma Green Belt Training

Organizations

  • American College of Healthcare Executives (ACHE)
  • Healthcare Financial Management Association (HFMA)
  • Society for Healthcare Strategy & Market Development (SHSMD