Consumerism has been a recurring topic in healthcare boardrooms for more than a decade. However, the reality we now find ourselves in is fundamentally different compared to the previously anticipated impact of this trend. While consumerism remains a driving force in healthcare, organizations must rethink their strategies to align with its changing role in today’s healthcare landscape.

Join Ovation Healthcare strategists Ginnie Berg and Riley Griffin as they examine how consumerism has evolved, where early expectations missed the mark, and what healthcare leaders should do to succeed in 2026 and beyond. This session will explore:

• What consumerism is—and what it isn’t
• Expectations vs. Reality: What the industry got right and where it missed the mark
• Consumerism in 2026: Key trends and their impact on healthcare organizations
• Practical strategies for creating a modern, consumer-focused healthcare experience