Dennis O. Rookwood, JR is the Vice President of Performance Optimization at Ovation Healthcare, where he leads enterprise-wide execution. His focus centers on aligning people, processes, and priorities to help healthcare organizations grow confidently and deliver consistently. He specializes in scaling delivery as organizational complexity increases, protecting the client experience through strong coordination, and driving execution reliability across all engagements. Dennis oversees a high-performing team whose work spans enterprise delivery models, M&A integration, business development enablement, corporate initiatives, and strategic implementation for Ovation and its clients.

With a background in corporate finance, strategic planning, and large-scale project leadership, Dennis has built a career transforming vision into measurable results. He has generated more than $40 million in net financial impact for organizations and their clients, shortened execution timelines by building systems that enhance reliability, and led service line expansions that advance specialty care growth. His experience includes major academic medical centers such as Wake Forest Baptist, Cleveland Clinic, Adventist Health, Nationwide Children’s, and Cone Health, and countless smaller hospitals and systems along the way.  Additionally, he has worked in multiple private equity backed healthcare environments. This combination of system-level and specialty experience allows him to design execution frameworks that scale across diverse care settings.

Dennis is known for a transformational leadership style that empowers teams with exposure to significant opportunities, encourages new thinking, and promotes the development of repeatable systems guided by speed, simplicity, standardization, and stability. He holds an MBA, is a certified PMP, and has previously served as a consultant, senior director, strategic analytics executive, and founder of both a management consulting practice and a marketing company. He believes that disciplined execution, clarity of purpose, and aligned teams are the catalysts that unlock sustainable growth in healthcare.